Packaging is a very useful tool in any commercial sector or type of industry. Undoubtedly, it has the function of protecting the product, and in addition, its aesthetics is of support for business marketing. However, tailor-made and customized packaging is a very successful proposal that will make the difference with the rest.
There are many types of options and offerings depending on the use of materials, space and protection needs. Therefore, let’s get to know some of the most commonly used and most demanded packaging in the commercial and industrial sector.
Types of packaging according to their functionality
The functions of packaging are diverse and also enhance the image of a product and serve to improve a customer’s experience. In addition, they stand as a relevant point of contact between the brand and the customer; however, their main mission is to protect and store any product or item.
However, due to the breadth of the packaging concept, other types of packaging can be identified according to other criteria such as the material used or the function it performs during the logistics process up to delivery to the final recipient.
In order to be able to make an exact classification and delve into the different characteristics of this type of packaging, we will classify it as follows:
Primary, secondary and tertiary packaging
For this type of customized packaging, we can differentiate according to its resistance and the layers that envelop it.
- The primary or main packaging, also known as retail packaging, is the packaging that is in direct contact with the product. But it also fulfills a function of attraction and is conceived as a letter of introduction to the product. We are referring to the glass bottle of a wine or the can of a soft drink.
- Secondary packaging mainly meets the criteria of transport and storage according to the warehouse of a retail store or supermarket. We refer to a reinforced cardboard box that could hold several tetrabriks of milk.
- Tertiary packaging has the ability to group large unit loads to facilitate product handling and transportation. Normally, it is packaging without a domestic purpose that does not get to be seen by consumers. In this case, it could be a pallet loaded with stacked cardboard boxes.
Packaging by material
Of course, packaging can also be classified according to the material to be used. It should be noted that the eco trend and sustainability are the order of the day, with more and more companies opting for these proposals.
- Plastic is one of the most common materials used for its lightness, practicality and protection against dust and humidity. Its enormous flexibility and wide variety makes it very versatile in the food or cosmetics industry.
- Paper and cardboard packaging also offers different types and formats to avoid shocks and breakage. They are available in molded cellulose, corrugated cardboard or kraft paper, among others. Moreover, this is the trend when opting for sustainable materials.
- Wooden packaging is undoubtedly an important element in the efficient transport of goods. From wooden crates to pallets, they are widely used for the protection of packaging in sea,air or landtransport.
- Finally, we have to highlight glass and aluminum as two proposals in the food sector. They are often very suitable alternatives to prevent damage from environmental factors such as humidity, light and corrosion.
Packaging and functionalities
Any company should know in advance the types of customized packaging and their characteristics before deciding which one is the most suitable for these products or goods.
- Container packages are used to pack a small number of products. We are referring to cardboard, bags and sacks.
- There is also protective packaging to keep products safe during handling in the logistics chain and to avoid shocks and possible deformation.
- On the other hand, we have the packaging to unite that allows to group several elements at the same time.
- Finally, there is the aesthetic packaging whose purpose is to create attractive packaging that captures the user’s attention.
Packaging customization
For companies, it is of utmost importance that the packaging includes the name, logo and business data. This brand identification serves to differentiate the brand from the rest, position the brand and increase branding. In fact, good packaging influences the customer’s purchasing decision.
It is clear that customized packaging knows how to convey a company’s values and is part of the marketing strategy. Any envelope, box or packaging with a beautiful aesthetic that reflects the spirit and philosophy of a business will help to improve consumer perception.
In addition, one of the most important features of packaging is to increase customer loyalty. This is related to the frequency with which they make purchases and recommend the company to their immediate environment.
In short, if you have any doubt when choosing the most suitable customized packaging for your company, contact us without any obligation.